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Paddle. Go there.
PADDLE
Challenge
Instead of relying on a complex mix of payments-related apps and services, Paddle is the first to offer SaaS companies an all-in-one solution. It adapts to each SaaS company’s unique growth vision and helps overcome the specific challenges they face. Our task was to create a new brand identity that represented more than just payments infrastructure, shifting the focus to empowering customers to grow their businesses efficiently and effectively.
This differentiator inspired the brand's main message and tagline: "Go there" with Paddle. It conveys that, no matter the path, obstacles, or opportunities, Paddle helps SaaS companies overcome challenges and reach their full potential. As a senior designer I contributed significantly to shaping concepts, brand principles, and essential branded elements.
34% increase in site traffic
2x increase in conversion rate
27% increase in job applications
2.5x enterprise partner application rate
Solution
Challenge
Instead of relying on a complex mix of payments-related apps and services, Paddle is the first to offer SaaS companies an all-in-one solution. It adapts to each SaaS company’s unique growth vision and helps overcome the specific challenges they face. Our task was to create a new brand identity that represented more than just payments infrastructure, shifting the focus to empowering customers to grow their businesses efficiently and effectively.
Solution
This differentiator inspired the brand's main message and tagline: "Go there" with Paddle. It conveys that, no matter the path, obstacles, or opportunities, Paddle helps SaaS companies overcome challenges and reach their full potential. As a senior designer I contributed significantly to shaping concepts, brand principles, and essential branded elements.
34% increase in site traffic
2x increase in conversion rate
27% increase in job applications
2.5x enterprise partner application rate
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